1.Everything for advertising
For Facebook, advertising is life. If you can get more advertising revenue, the company's development will be better. In the current market environment, it is necessary to innovate in order to do this. The launch of Facebook Home and the company's history of encouraging developers to develop more mobile apps for their platforms will help Facebook increase user engagement and make huge profits.
2. Zuckerberg is taking risks
For Mark Zuckerberg, the performance in the mobile field is related to the survival of the entire company. If the company's mobile strategy is successful, then he will be seen as a hero and continue to lead the company he founded. If it fails, it is hard to say what Zuckerberg will face. Perhaps, that would indicate that Facebook's past high-speed growth has reached its limit. Zuckerberg is undoubtedly taking risks, and he definitely wants to win.
3. The entire market is changing
All big companies are working on the mobile side. Why can't Facebook attract more mobile users? Let's face it, now is the world of mobile devices. People want to access Facebook's services through tablets or smartphones, and they use their mobile devices as their own. Companies that don't value the mobile space will sooner or later fail, and Facebook knows this very well.
4. Android dominates the mobile market
So why is Facebook going to launch its own set of user interfaces on Android? The answer is simple: Android is currently the most important mobile platform in the world, and it is completely open source. These advantages can help Facebook attract more users to use its mobile platform. If Facebook wants to succeed, this is the smartest choice.
5. More users choose to use mobile devices
According to Facebook, hundreds of millions of users on the social network only access the timeline or other messages about friends on their mobile phones. This trend is now very obvious, so Facebook can no longer hesitate anymore. The launch of this home demonstrates the true attitude of Facebook, which caters to mobile phone users and wins the future market.
6. Image and messaging systems are very important to Facebook users
With the rapid development in recent years, Facebook has gathered users of all ages, but the core is still users aged 18 to 35. They use mobile devices to send pictures and text messages every day. With Home, Facebook hopes to seamlessly connect these features to its mobile platform. At this point alone, Facebook is likely to succeed.
7. Must pay attention to the interests of shareholders
Stock investors will only trade according to the actual situation of the company, thus bringing the greatest benefits to themselves. In the past, Facebook has been paying less attention to mobile platforms, so stock prices began to fall shortly after listing. Since then, Facebook has slowly adjusted its strategy and its performance in the stock exchange has improved. In the future, Facebook's performance in the mobile market will directly determine the rise and fall of its stock price.
8. The fierce challenge of competitors
Although Facebook has a dominant position in the social networking field, it does not seem to have rivals, but the reality is that there is no small competition. Facebook needs to compete with Twitter, Pinterest, and almost all websites on the Internet because these sites also attract users' attention and time. As long as Facebook can increase the number of time users spend on their own websites, it can be said that they have won. Competitors are already gearing up in the mobile space, and if Facebook doesn't pay attention, it will be pulled further and further.
9. Now is the world of multiple screens
The way users access the Internet is changing with each passing day. Once upon a time, users only had access to the Internet from a single computer, and now there are many different devices to choose from. However, people want to have their own unique experience on PCs, smartphones, and tablets. And Facebook is working on these aspects.
10. Developers will benefit from it
Developers may be able to manage the benefits of the Facebook Home platform. In fact, if developers can integrate Facebook's notifications, real-time messages, and other important features into their apps, they can benefit from the overall social experience of the user. However, this still requires time to test. On the other hand, Facebook will also encourage developers to launch more applications for their Home platform, as it will help them succeed in the mobile space.
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