Daily Economic News

Once upon a time, the latest iPhone that needed to be increased in price was a tool that many people used to show off. But now, holding the iPhone has become a sigh of "hey, only to buy a few days to cut prices."

In March, Tesco, Suning, Jingdong and other e-commerce platforms once again lowered the iPhone price, which is the third time this year. Among the various mobile phones sold on various platforms, Phone XS Max 512G has the most price reduction, which is 2,000 yuan lower than the official website, and the price is 10799 yuan.

Every time Xiaobian noticed that in the context of Huawei, Samsung and other mobile phone manufacturers have launched 5G commercial phones, Apple chose "silence."

Previous price cuts drove sales by 80%

On March 5th, Suning Mobile official Weibo said that Suning Tesco and Suning Tesco Tmall flagship store took the lead in lowering the price of iPhone XS products on the 5th, up to 1,000 yuan.

After the price adjustment in March, the price of the iPhone XS 64G and 256G on the Tmall Suning Tesco flagship store was 1400 yuan lower than the official website, which was 7,299 yuan and 8699 yuan respectively; the iPhone 8 64G was less than 4,000 yuan.

In addition, China Mobile's mobile phone flagship store has a 256G iPhone XS MAX mobile version on Tmall. It is only sold on Tmall online. The price is only 9,288 yuan, and the price has reached a new low.

Jingdong also said that in order to give back to consumers, some Apple products open promotions, which are for iPhone XS and iPhone XS Max price adjustment: iPhone XS Max official website price is up to 1700 yuan, iPhone XSMax vouchers as low as 7999 yuan, iPhone XS grabs 7399 yuan from the limited time special.

Every time Xiaobian (micro-signal: nbdnews) noticed, this is the third time Apple has cut prices this year.

Apple’s 2018 Q4 earnings report showed that the iPhone’s sales have fallen sharply, especially in the Chinese market, which Cook most valued, with revenue falling by 26.7%.

In the "Investor Letter" issued by Cook on January 3, it indicated that the revenue forecast for the first fiscal quarter of FY 2019 was lowered from the previous estimate of $89 billion to $93 billion to $84 billion. Cook said that the performance of the Chinese market slowed more than previously expected. “In Greater China, most of our revenue is not enough to meet our guiding goals. More than 100% of global revenue declines in the sales of iPhone, Mac and iPad in Greater China.”

In the following week, Jingdong, Suning Tesco, Tmall, and more and more mainstream e-commerce platforms in mainland China started to cut prices, mainly for iPhone 8 and iPhone XR. The former lowest price was less than 4,000 yuan, and the latter fell below 5,000 yuan. . The above channel respondents to the media said that this price cut is not a promotion, but from Apple's official price cuts.

This round of price reduction effect is remarkable. According to a report by Tencent Technology, from January 11 (Apple began to cut prices) to January 30, Suning Appliance's Apple iPhone sales increased by 83%. The iPhone 8 and XR are the most popular models.

Tmall made a sharp price cut on the iPhone on January 13. As of January 29, iPhone sales on Tmall soared 76%.

By the beginning of February, Suning Tesco once again lowered the price of iPhone products. The 512G iPhone XS Max had the largest decline. The Suning Tesco price was 11099 yuan, which was 1700 yuan lower than Apple's official website.

It is difficult to launch 5G mobile phones this year.

From February 25th to 28th, the world's largest mobile communication exhibition "2019 World Mobile Communications Conference" (MWC) was held in Spain. Apple has not participated in the same exhibition as in previous years, but this year's "missing feeling" has become more prominent. This is because Apple has not announced the 5G smartphone launch plan, and competitors have released 5G smartphones.

Apple mobile phones do not buy, in March, recognized the most worthy of the three iphone, three years without loss! As a mobile phone brand with a good reputation in the Chinese market, Apple Mobile has always maintained its own high strength. It just said that the recent sales of Apple’s mobile phone itself were not as good as before. And the decline is still quite powerful, but Apple still understands its own situation. Under such circumstances, the price of its mobile phone has been adjusted immediately. The effect is still very obvious. After the mobile phone began to cut prices substantially, this The sales increase is very obvious. It is estimated that no one will say that the Apple mobile phone is not good here. It can also be said that Apple's mobile phone does not have a real sense of loss. Today we will talk about the three iPhones that are recognized as the most worthwhile in March, and they will not lose money in three years.

The first mobile phone: iPhone XR, the processor used by this mobile phone is now Apple's best processor, which is the A12 processor. When the processor of the Snapdragon 855 has not come out, this processor Performance is ranked first in the mobile phone brand. In fact, even if the processor of the Snapdragon 855 comes out, this processor will still be a strong opponent for Snapdragon's 855. The performance of the A12 processor is naturally very powerful. Our usual software is almost always open. It is even more important to play the game. So we don’t need to worry about the performance. Then when it comes to taking pictures, the phone is a single. The configuration of the camera, but do not underestimate the configuration of this single camera, compared with the dual camera of many Android phones, the ability to display this image is still very good. Now this phone has also been reduced in price, compared to the same price of the phone, this phone is still worth buying.

The second mobile phone: iPhone 8Plus, for an old model, it is still worth buying. Although the screen is a traditional screen design, many people like it without any strange design, so the screen is not at all what's up. And now the A11 processor is not bad compared to the flagship processors of many domestic mobile phones. With the iOS system, the overall fluency is even higher than many Android phones at this price, so if you have this budget, Choosing this mobile phone is still very good. We choose a mobile phone to look at the performance of the mobile phone. In fact, the old model of the new model does not matter. As long as it can be used, it is enough. Do you say yes?

The third mobile phone: iPhone X, this phone uses a bangs screen, but the screen material is oled screen, so the display on the screen is more delicate, the visual experience is stronger, the back of the fuselage Still choose a glass material design, the overall style is simple. The A11 processor is also used on the processor. The performance of this processor is also mentioned on a mobile phone. There is not much to say here. Although the performance is the same as that of the second mobile phone, it still has a difference. Otherwise, there will be no difference in price, and the photo taken by the camera will have much less noise than the previous one. The phone also added a lot of very interesting gameplay, such as 3D face recognition, etc., some time ago because this is still a short video fire for a while, in short, the phone has also added a lot of new technology. It is still worth buying this price.

These mobile phones are all adjusted in price. In fact, the second mobile phone is the highest when it comes to cost performance. As the transition period of 5G, the second one is most suitable because 5G has to wait at least two years. The time is only national, and the performance of the A11 can indeed guarantee a two-year trial period, so the second model from the performance and price is still very good, of course, the other two phones also have their own advantages, just do not know Which mobile phone do you prefer for the above three mobile phones?