Daily Economic News
Once upon a time, the latest
iPhone that needed to be increased in price was a tool that many people used
to show off. But now, holding the iPhone has become a sigh of "hey, only
to buy a few days to cut prices."
In March, Tesco, Suning, Jingdong and
other e-commerce platforms once again lowered the iPhone price, which is the
third time this year. Among the various mobile phones sold on various platforms,
Phone XS Max 512G has the most price reduction, which is 2,000 yuan lower than
the official website, and the price is 10799 yuan.
Every time Xiaobian noticed that in the
context of Huawei, Samsung and other mobile phone manufacturers have launched 5G commercial
phones, Apple chose "silence."
Previous price cuts drove sales by 80%
On March 5th, Suning Mobile official Weibo
said that Suning Tesco and Suning Tesco Tmall flagship store took the lead in
lowering the price of iPhone XS products on the 5th, up to 1,000 yuan.
After the price adjustment in March, the
price of the iPhone XS 64G and 256G on the Tmall Suning Tesco flagship store
was 1400 yuan lower than the official website, which was 7,299 yuan and 8699
yuan respectively; the iPhone 8 64G was less than 4,000 yuan.
In addition, China Mobile's mobile phone
flagship store has a 256G iPhone XS MAX mobile version on
Tmall. It is only sold on Tmall online. The price is only 9,288 yuan, and the
price has reached a new low.
Jingdong also said that in order to give
back to consumers, some Apple products open promotions, which
are for iPhone XS and iPhone XS Max price adjustment: iPhone XS Max official
website price is up to 1700 yuan, iPhone XSMax vouchers as low as 7999 yuan,
iPhone XS grabs 7399 yuan from the limited time special.
Every time Xiaobian (micro-signal:
nbdnews) noticed, this is the third time Apple has cut prices this year.
Apple’s 2018 Q4 earnings report showed
that the iPhone’s sales have fallen sharply, especially in the
Chinese market, which Cook most valued, with revenue falling by 26.7%.
In the "Investor Letter" issued
by Cook on January 3, it indicated that the revenue forecast for the first
fiscal quarter of FY 2019 was lowered from the previous estimate of $89 billion
to $93 billion to $84 billion. Cook said that the performance of the Chinese
market slowed more than previously expected. “In Greater China,
most of our revenue is not enough to meet our guiding goals. More than 100% of
global revenue declines in the sales of iPhone, Mac and iPad in Greater China.”
In the following week, Jingdong, Suning
Tesco, Tmall, and more and more mainstream e-commerce platforms in mainland
China started to cut prices, mainly for iPhone 8 and iPhone XR. The
former lowest price was less than 4,000 yuan, and the latter fell below 5,000
yuan. . The above channel respondents to the media said that this price cut is
not a promotion, but from Apple's official price cuts.
This round of price reduction effect is
remarkable. According to a report by Tencent Technology, from
January 11 (Apple began to cut prices) to January 30, Suning Appliance's Apple
iPhone sales increased by 83%. The iPhone 8 and XR are the most popular models.
Tmall made a sharp price cut on the iPhone on
January 13. As of January 29, iPhone sales on Tmall soared 76%.
By the beginning of February, Suning Tesco
once again lowered the price of iPhone products. The 512G iPhone XS Max had the
largest decline. The Suning Tesco price was 11099 yuan, which was 1700 yuan lower
than Apple's official website.
It is difficult to launch 5G mobile
phones this year.
From February 25th to
28th, the world's largest mobile communication exhibition "2019 World
Mobile Communications Conference" (MWC) was held in Spain. Apple has not
participated in the same exhibition as in previous years, but this year's
"missing feeling" has become more prominent. This is because Apple
has not announced the 5G smartphone launch plan, and
competitors have released 5G smartphones.
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