TikTok! US media: The vibrato storm from China swept the world

 Source title: TikTok! US media: The vibrato storm from China swept the world

People's Network News

 

According to US media reports, the emergence of vibrato has caused the storm of Chinese social media application to sweep the world. In just two years, Vibrato has accumulated more than 500 million users, 40% of which are abroad. Users share their short videos on the vibrato, including cooking, dancing, or just funny.

CNN reported that the company that created the vibrato (overseas version of Tik Tok) is a startup from Beijing – bytebeat. China has mature social media and video platforms: Tencent WeChat, Sina Weibo and Alibaba's Youku, but Vibrato has won a place in overseas markets.

“What makes the vibrato stand out is its success in social media classification. The original social media is Facebook, Twitter and Snap. They are all Western companies.” Analyst Sensor Tower Mobile Insights Di Nelson said.

In 2018, the popularity of social video applications has reached new heights. According to data from analyst firm Sensor Tower, three of the top 10 downloads in the world are video applications, and the bytebeat company has two seats – the vibrato and volcano video (overseas name Vigo) They are all on the list.

Attract users with artificial intelligence

Byte Beats positions itself as an artificial intelligence company. It uses machine learning and algorithms to determine what users like and to provide them with information based on their preferences.

In 2016, the company launched a video application that uses a similar algorithm - vibrato. It has a similar function to Snapchat, and people can edit and add filters to their videos.

Global success attracts Cook to visit

Byte beats have global ambitions in the early days. Last year, the company accelerated its global expansion. In just 10 months, it acquired the US short video application Flipagram, released the overseas version of Viktor's Tik Tok, and acquired Music.ly for $800 million, a popular in the US and other Western countries. Music short video community app.

Bytes beat these initiatives to have a large user base in Asia, Europe, and North and South America.

According to Sensor Tower, the ever-evolving video empire has made it the fifth-largest application maker in the world in terms of overall downloads. In the third quarter of 2018, the download volume of vibrato was more than five times that of the same period last year.

The popularity of the vibrato even caught the attention of Apple CEO Tim Cook. During his visit to Beijing, he visited the byte-beating headquarters and met with the vibrating staff.